Once you’re clear on what you’re building and who it’s for, you can start shaping the layout.

This is where founders often overcomplicate things, but simplicity wins. Focus on what your users need to see and understand, not what you want to squeeze in.

Here’s the structure we usually start with:

Hero section

Show why users should take action. Use bold, simple headlines. Highlight keywords.

CTA or form

Button, two buttons, input + button — keep it direct.

Demo

Show how the product works. Always prefer UI examples (even fake ones) over long text.

💡Show, don’t tell.

Convert section

Use social proof — badges, team avatars, logos, reviews. Add urgency (FOMO) if it makes sense.

Advantages

Lay out the benefits. Clear, short, and visual.

Final CTA + contacts

Include socials, contact info, and one last nudge.

Optional extras:

Announcements. Highlight new features, launches, or offers above the fold.

Benefits list. Use icons or checkmarks for a fast, scannable list of value props.

Design behaviors we encourage:

- If you're unsure about something — delete it.

- Only add elements you understand. Design meaningfully.

- Use common patterns — don’t reinvent what already works.

- Before you add anything, ask: "Why is this here? What’s the goal? Who is this for?"

- Don’t wait for perfect — publish the first version today, then iterate.

Building a website that actually works: a guide for founders who’ve got better things to do

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